Are You Serving a Customer or a Client? In the business world, the terms "customer" and "client" are often used interchangeably, but they...

A Personal Experience with Poor Student Care Education is a service, and like any service, its success depends heavily on how it’s...

Companies invest in customer retention strategies for two main objectives to retain loyal customers and increase profitability.

Seven ways to strengthen brand equity The tourism and hospitality industries are one of several industries that have been severely...

A mini-guide to building successful customer regional brand relationships.

A scientific study indicated that brand experience is far more important than the business standard offerings in building long-term...

Researchers have found that extraordinary (novel and arousing) rewards lead to customer self‐expansion.

In this article, the three-step approach to market segmentation is further elaborated in detail.

This article briefly examines the possible impacts of a severe economic crisis on business operations and consumer behaviour.

How to maintain small business operations during and after an economic crisis?

Four core virtues in relationships are trust, commitment, communication and complaint handling.

Relationship building with customers as a critical component for sustaining competitive advantage.

Whatever your side hustle business venture may be, remember niching is valuable if you want to set yourself apart and get noticed.

CHAPTER 3 - Final Thoughts As I end this personal essay, I would like to highlight a few things. For one, it is important to focus your...

CHAPTER 2 - Marketing In chapter one of this personal essay, I have shared my thoughts on customer service, experience, capital and...

Preface This is my first personal essay and a new addition to my blog platform. For this essay, I decided to write about my experiences...