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Dec 21, 20202 min read

SPECIAL REWARDS ENRICH CONSUMER–BRAND RELATIONSHIPS, ACCORDING TO SCIENTIFIC STUDY

Researchers have found that extraordinary (novel and arousing) rewards lead to customer self‐expansion.

Oct 20, 20201 min read

THE CONSUMER IN THE DEVELOPMENT OF AGRICULTURAL PUBLIC POLICIES

Consumers, as actors in public policy, are crucial to policy creation in the field of agriculture.

Oct 15, 20203 min read

AN APPROACH TO MARKET SEGMENTATION

In this article, the three-step approach to market segmentation is further elaborated in detail.

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