THE TOURISM AND HOSPITALITY INDUSTRY DURING COVID19
Seven ways to strengthen brand equity The tourism and hospitality industries are one of several industries that have been severely...
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TJSTLOUIS&COMPANY
Jun 25, 20212 min read
MARKETING 3.0 IS CONSUMER BRANDING RELATIONSHIPS
Consumer relationship building is significantly essential in the marketing 3.0 era
TJSTLOUIS&COMPANY
Jan 29, 20213 min read
CUSTOMER REGIONAL BRAND RELATIONSHIP
A mini-guide to building successful customer regional brand relationships.
TJSTLOUIS&COMPANY
Jan 4, 20212 min read
SOCIAL MEDIA ONLINE COMMUNITIES CAN POSITIVELY INFLUENCE CONSUMER-BRAND LOYALTY
Online brand community creation can offer a meaningful result in developing brand communication towards consumer-brand loyalty.
TJSTLOUIS&COMPANY
Dec 30, 20204 min read
HOW TO CREATE BRAND EVANGELISTS THROUGH BRAND EXPERIENCE
A scientific study indicated that brand experience is far more important than the business standard offerings in building long-term...
TJSTLOUIS&COMPANY
Dec 21, 20202 min read
SPECIAL REWARDS ENRICH CONSUMER–BRAND RELATIONSHIPS, ACCORDING TO SCIENTIFIC STUDY
Researchers have found that extraordinary (novel and arousing) rewards lead to customer self‐expansion.
TJSTLOUIS&COMPANY
Oct 15, 20203 min read
AN APPROACH TO MARKET SEGMENTATION
In this article, the three-step approach to market segmentation is further elaborated in detail.
TJSTLOUIS&COMPANY
Jul 13, 20206 min read
CRISIS PROOF – THE MARKETING APPROACH MANUAL FOR SMALL FIRMS
This article acts as a guide towards a new marketing orientation and strategies that small firms should implement during a severe recession.
TJSTLOUIS&COMPANY
Jul 10, 20203 min read
ECONOMIC CRISIS – BUSINESS OPERATIONS & CONSUMER BEHAVIOURS OUTLOOKS
This article briefly examines the possible impacts of a severe economic crisis on business operations and consumer behaviour.
TJSTLOUIS&COMPANY
Jun 25, 20205 min read
CRISIS PROOF – SMALL BUSINESS SURVIVAL TIPS
How to maintain small business operations during and after an economic crisis?
TJSTLOUIS&COMPANY
Feb 23, 20204 min read
VIRTUES OF CUSTOMER RELATIONSHIP BUILDING AND HOW TO DELIVER IT
Four core virtues in relationships are trust, commitment, communication and complaint handling.
TJSTLOUIS&COMPANY
Sep 25, 20192 min read
Personal Essay - The Entertainment Industry - My Experience 3/3
CHAPTER 3 - Final Thoughts As I end this personal essay, I would like to highlight a few things. For one, it is important to focus your...
TJSTLOUIS&COMPANY
Sep 25, 20193 min read
Personal Essay - The Entertainment Industry - My Experience 2/3
CHAPTER 2 - Marketing In chapter one of this personal essay, I have shared my thoughts on customer service, experience, capital and...
TJSTLOUIS&COMPANY
Sep 25, 20193 min read
Personal Essay - The Entertainment Industry - My Experience 1/3
Preface This is my first personal essay and a new addition to my blog platform. For this essay, I decided to write about my experiences...
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