Companies invest in customer retention strategies for two main objectives to retain loyal customers and increase profitability.

Seven ways to strengthen brand equity The tourism and hospitality industries are one of several industries that have been severely...

A mini-guide to building successful customer regional brand relationships.

Online brand community creation can offer a meaningful result in developing brand communication towards consumer-brand loyalty.

Researchers have found that extraordinary (novel and arousing) rewards lead to customer self‐expansion.

In this article, the three-step approach to market segmentation is further elaborated in detail.

This article acts as a guide towards a new marketing orientation and strategies that small firms should implement during a severe recession.

This article briefly examines the possible impacts of a severe economic crisis on business operations and consumer behaviour.

How to maintain small business operations during and after an economic crisis?

Four core virtues in relationships are trust, commitment, communication and complaint handling.

Relationship building with customers as a critical component for sustaining competitive advantage.

CHAPTER 3 - Final Thoughts As I end this personal essay, I would like to highlight a few things. For one, it is important to focus your...

CHAPTER 2 - Marketing In chapter one of this personal essay, I have shared my thoughts on customer service, experience, capital and...

Preface This is my first personal essay and a new addition to my blog platform. For this essay, I decided to write about my experiences...