Seven ways to strengthen brand equity The tourism and hospitality industries are one of several industries that have been severely...

This article acts as a guide towards a new marketing orientation and strategies that small firms should implement during a severe recession.

This article briefly examines the possible impacts of a severe economic crisis on business operations and consumer behaviour.

How to maintain small business operations during and after an economic crisis?

CHAPTER 3 - Final Thoughts As I end this personal essay, I would like to highlight a few things. For one, it is important to focus your...

CHAPTER 2 - Marketing In chapter one of this personal essay, I have shared my thoughts on customer service, experience, capital and...

Preface This is my first personal essay and a new addition to my blog platform. For this essay, I decided to write about my experiences...