SOCIAL MEDIA ONLINE COMMUNITIES CAN POSITIVELY INFLUENCE CONSUMER-BRAND LOYALTY
Online brand community creation can offer a meaningful result in developing brand communication towards consumer-brand loyalty.
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TJSTLOUIS&COMPANY
Oct 15, 20203 min read
AN APPROACH TO MARKET SEGMENTATION
In this article, the three-step approach to market segmentation is further elaborated in detail.
TJSTLOUIS&COMPANY
Jul 13, 20206 min read
CRISIS PROOF – THE MARKETING APPROACH MANUAL FOR SMALL FIRMS
This article acts as a guide towards a new marketing orientation and strategies that small firms should implement during a severe recession.
TJSTLOUIS&COMPANY
Jul 10, 20203 min read
ECONOMIC CRISIS – BUSINESS OPERATIONS & CONSUMER BEHAVIOURS OUTLOOKS
This article briefly examines the possible impacts of a severe economic crisis on business operations and consumer behaviour.
TJSTLOUIS&COMPANY
Jun 25, 20205 min read
CRISIS PROOF – SMALL BUSINESS SURVIVAL TIPS
How to maintain small business operations during and after an economic crisis?
TJSTLOUIS&COMPANY
Sep 25, 20192 min read
Personal Essay - The Entertainment Industry - My Experience 3/3
CHAPTER 3 - Final Thoughts As I end this personal essay, I would like to highlight a few things. For one, it is important to focus your...
TJSTLOUIS&COMPANY
Sep 25, 20193 min read
Personal Essay - The Entertainment Industry - My Experience 2/3
CHAPTER 2 - Marketing In chapter one of this personal essay, I have shared my thoughts on customer service, experience, capital and...
TJSTLOUIS&COMPANY
Sep 25, 20193 min read
Personal Essay - The Entertainment Industry - My Experience 1/3
Preface This is my first personal essay and a new addition to my blog platform. For this essay, I decided to write about my experiences...
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