SOCIAL MEDIA ONLINE COMMUNITIES CAN POSITIVELY INFLUENCE CONSUMER-BRAND LOYALTY
Online brand community creation can offer a meaningful result in developing brand communication towards consumer-brand loyalty.
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TJSTLOUIS&COMPANY
Dec 21, 20202 min read
SPECIAL REWARDS ENRICH CONSUMER–BRAND RELATIONSHIPS, ACCORDING TO SCIENTIFIC STUDY
Researchers have found that extraordinary (novel and arousing) rewards lead to customer self‐expansion.
TJSTLOUIS&COMPANY
Oct 15, 20203 min read
AN APPROACH TO MARKET SEGMENTATION
In this article, the three-step approach to market segmentation is further elaborated in detail.
TJSTLOUIS&COMPANY
Jul 13, 20206 min read
CRISIS PROOF – THE MARKETING APPROACH MANUAL FOR SMALL FIRMS
This article acts as a guide towards a new marketing orientation and strategies that small firms should implement during a severe recession.
TJSTLOUIS&COMPANY
Jan 2, 20206 min read
HOW TO START A SIDE HUSTLE
Whatever your side hustle business venture may be, remember niching is valuable if you want to set yourself apart and get noticed.
TJSTLOUIS&COMPANY
Sep 25, 20193 min read
Personal Essay - The Entertainment Industry - My Experience 2/3
CHAPTER 2 - Marketing In chapter one of this personal essay, I have shared my thoughts on customer service, experience, capital and...
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