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May 2, 20212 min read

BUILDING BRAND TRUST ON SOCIAL MEDIA PLATFORMS IS CRITICAL FOR CONSUMER-BRAND RELATIONSHIPS

Brand trust is of more importance for the involvement and commitment on social media platforms.

Jan 4, 20212 min read

SOCIAL MEDIA ONLINE COMMUNITIES CAN POSITIVELY INFLUENCE CONSUMER-BRAND LOYALTY

Online brand community creation can offer a meaningful result in developing brand communication towards consumer-brand loyalty.

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